Futurpreneur: Black History Month Event

CLIENT OVERVIEW:
Their program for Black entrepreneurs aged 18-39 provides startup loan financing and up to two years of mentorship, plus access to resources and networking opportunities with fellow entrepreneurs across Canada.With Diversity & Inclusion as core values, Futurpreneur supports young Canadian entrepreneurs from all backgrounds, helping them launch and grow successful businesses. They launched this tailored version of our core Startup Program specifically to help address some of the barriers to success faced by many aspiring Black entrepreneurs. This program is funded by RBC, with additional loan financing from BDC.

OBJECTIVE:
Plan an engaging and interactive event that aims to introduce and promote Futurpreneur to their demographic of black entrepreneurs aged 18 to 39 years old. The event will consist of an immersive experience that will not only captivate guests, but also encourage them to discover the services offered by Futurpreneur. By combining networking, experiential activations and seamless integration of the organization's values, we aimed to leave a lasting impression and drive sign-ups.

MANDATE:
Full event production including event conceptualization, graphic design for print visuals, research, vendor outreach and coordination, day-of coordination.

FLOW OF THE EVENT:
At 6pm, guests were welcomed in the Never Was Average studio at a registration area where they were each given a raffle ticket for the chance to win one of three prizes from local Black businesses funded and supported by Futurpreneur's Black Entrepreneur Startup Program. The guests were quickly immersed in a space that translates as a love letter to Black culture where wine and canapés were on deck.
During the evening the guests had the opportunity of sitting down with Futurpreneur's Business Development Managers to gain more knowledge on the program and their specific needs, listen to a panel led by the Director of the Black Entrepreneur Startup Program, Mona-Lisa Prosper, and lastly assist a mental health hub led by founder of Centre Alter-Natives, Regine Bertheau, where participants allowed themselves to be vulnerable and open in what they felt was a safe space.